Change This: Start Imagining a Future of Human + Machine Manifesto

“In the first wave of transformation, businesses standardized processes. Think Henry Ford and the assembly line, where steps in the overall process were broken down, measured, and optimized to achieve gains in efficiency. The second wave of transformation brought automated processes. Think business process reengineering powered by advances in information technology like desktop computers, large databases, and software that automated various tasks. Now, the third wave is bringing adaptive processes. Think of mobile map apps that continuously use real-time data to create living, dynamic, optimized maps that get hundreds of thousands of individual users to their destinations as quickly as possible. And then imagine that principle of adaptability extended to business processes across all industries, organizations, and functions—that’s the third wave that is transforming business as we know it.”


About Paul R. Daugherty & H. James Wilson | New York City–based Paul R. Daugherty (@PaulDaugh) is the Chief Technology and Innovation Officer of Accenture. He leads Accenture’s AI initiatives, as well as its R&D facilities around the world.

San Francisco–based H. James (Jim) Wilson (@HJamesWilson) is Managing Director of Information Technology and Business Research at Accenture Research. He is the coauthor of What’s the Big Idea? Creating and Capitalizing on the Best Management Thinking (Harvard Business Review Press).

Their new book, Human + Machine: Reimagining Work in the Age of AI, was recently published by Harvard Business Review Press.

Source: Change This